Everything here is written from the work we do on stores doing $1M to $5M.
Each guide answers one question a founder asks us, with the numbers and the steps we use.
Nothing here needs a call or an email address to read.
- 7 articles and playbooks
- 5 free tools no email needed
Best Shopify Apps: What They Cost You
A store your size runs fifteen to thirty apps and the owner names about eight. Here is which categories earn their place, and how to audit the rest.
LLM SEO for Ecommerce Stores
Where an AI answer's citations come from, what to change on your store, what to do off it, and how to measure LLM SEO without buying a tool.
Shopify Page Speed: Which Number to Watch
Three page speed numbers disagree with each other. Which one search engines read, what you control on Shopify, and how to tell whether a change worked.
Build a Klaviyo Abandoned Cart Flow
Which trigger to use, the filter that stops it emailing buyers, when each of the three emails sends, and what to measure.
Klaviyo Flows: What to Build First
Which flows to build first, what happens when one subscriber qualifies for two at once, and how to tell which flow is earning.
How to Build a Klaviyo Welcome Flow
The trigger, the two filters, and five emails over nine days, with every Klaviyo setting named.
How to Choose a Marketing Agency
What agencies cost, what falls outside the retainer, and the seven questions to ask before you sign anything.Free tools
See all tools- AdsWhat ROAS do my ads need to make money?Break-even ROAS calculatorBreak-even ROAS2.10x
- OffersCan I afford this discount code?Discount cost calculatorMore orders needed to earn the same profit+57%
- EmailHow much more should email be bringing in?Email revenue gap calculatorMonthly gap to your target$13,000
- CustomersHow much can I pay to win a customer?Customer LTV and CAC calculatorLifetime gross profit per customer$185
- PricingWhat should I charge for this product?Product markup calculatorSelling price$55.00
Ready, player two
See your next six months before you spend a dollar.
The plan is the proposal, so you know exactly what we would do and what it costs before you decide anything.
- 1Tell us your store, your ad spend, and your list size.
- 2We build your six-month plan from the outside, with no logins.
- 3We walk you through it on a call, with the price included.