Free tools for your store

Calculators you can use right now, with no account and no email required. Put in your own numbers and get an answer in under a minute.

New to ROAS, LTV or CAC? Start with the terms

AdsWhat ROAS do my ads need to make money?Break-even ROAS calculatorBreak-even ROASWith sample numbers2.10xBelow this, ads lose money on every sale.Run it with your numbers OffersCan I afford this discount code?Discount cost calculatorMore orders needed to earn the same profitWith sample numbers+57%Just to earn what you make without the code.

Before the code$33.00

After the code$21.00

Given away36%

Run it with your numbers

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Marketing terms, in plain English

The numbers these tools use, explained with examples. No jargon required.

AOVAverage order value: Your revenue divided by your number of orders.
Example
$30,000 from 400 orders is a $75 AOV.
Attributed revenue: Revenue your email platform credits to email or SMS because the buyer opened or clicked a message before buying.
Break-even ROAS: The ROAS where ad revenue exactly covers your product, shipping, fees and the ads themselves. Below it, every sale from ads loses money.
Example
If it is 2.1x, a campaign at 1.8x is losing money even if it looks busy.
CACCustomer acquisition cost: Your marketing spend on new customers divided by the new customers you won.
Example
$9,000 spent to win 200 new customers is a $45 CAC.
Campaigns: Emails you send to your list on a schedule, like a new product or a weekly newsletter.
Contribution per order: What is left of an order after product cost, shipping, payment fees and returns, before any ad spend.
Example
A $75 order with $39 of costs leaves $36.
CPACost per acquisition: Ad spend divided by the orders it brought in. Also called cost per purchase.
Example
$1,000 spent for 40 orders is a $25 CPA.
FlowsAutomations: Emails sent automatically when a shopper does something, like signing up, leaving a cart or placing an order.
Example
Welcome, abandoned cart and post-purchase are the common ones.
Gross margin: Your price minus product cost, divided by price, as a percent.
Example
A $60 product that costs $24 has a 60 percent gross margin.
Landed cost: What one unit costs you once it is on your shelf: the product, plus shipping and duties to get it there, plus packaging.
Example
An $18 product with $2.50 of freight and $1.50 of packaging has a $22 landed cost.
List size: The number of subscribed profiles you can email.
LTVCustomer lifetime value: The gross profit a customer brings in over the whole time they keep buying from you.
Example
A customer who orders twice a year for two years at $42 profit per order is worth $168.
LTV to CAC: LTV divided by CAC. 3:1 means a customer earns you three times what it cost to win them.
Markup: Your price minus landed cost, divided by landed cost, as a percent. It is always a bigger number than gross margin for the same price.
Example
A $22 product sold at $55 has a 150 percent markup and a 60 percent gross margin.
Orders per yearPurchase frequency: How often the average customer orders in a year: orders divided by customers over the last 12 months.
Payback period: How many months of a customer’s gross profit it takes to cover what you paid to win them.
Product costCost of goods sold, or COGS: What it costs you to make or buy what goes in the box, including getting it to your warehouse.
Profit per order: What one order earns you after product cost. A discount comes straight out of this number.
Revenue per subscriber: Email revenue divided by list size, for the month. A quick way to compare your list against a bigger or smaller one.
ROASReturn on ad spend: Revenue from ads divided by what you spent on them.
Example
$4,000 in sales from $1,000 of ads is a 4x ROAS.

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