This calculator compares what email and SMS bring in today with what they could.
Email brings in 12% of revenue. Welcome, abandoned cart, browse abandonment and post-purchase flows usually close most of this gap first.
Monthly gap to your target: $13,000
Email is often the cheapest revenue a store has, because you already own the list. The calculator turns your store revenue, email revenue and list size into your current share, a target share, and the monthly gap between the two.
Use it to decide whether email deserves more attention before you spend more on ads.
Every number this calculator uses, with an example.
Revenue your email platform credits to email or SMS because the buyer opened or clicked a message before buying.
Emails sent automatically when a shopper does something, like signing up, leaving a cart or placing an order.
Welcome, abandoned cart and post-purchase are the common ones.
Emails you send to your list on a schedule, like a new product or a weekly newsletter.
The number of subscribed profiles you can email.
Email revenue divided by list size, for the month. A quick way to compare your list against a bigger or smaller one.
Your revenue divided by your number of orders.
$30,000 from 400 orders is a $75 AOV.
Email revenue ÷ store revenue, using the attributed revenue your email platform reports for the month.
Many established Shopify brands aim for email and SMS to bring in 20 to 30 percent of revenue. Set the target that fits your store.
Store revenue × target − email revenue, shown per month and per year.
In Klaviyo, the dashboard shows attributed revenue from flows and campaigns. Use the same month as your store revenue.
It is generous, since a customer who opened an email and bought later still counts. Use it to compare month to month rather than as an exact number.
Flows: welcome, abandoned cart, browse abandonment and post-purchase. They run every day without new work each week.
The growth plan does it from the outside, with no logins, and shows what we would fix first and what it would cost.